Senior Email Marketeer

Vacature doorsturen
  • Aantal uren per week 32-40 uur
  • Opleidingsniveau HBO
  • Dienstverband Internal Employee
  • Standplaats Sittard
  • Vakgebied Marketing

Dit is de rol

What will you be doing?

As an email marketeer at Boels Rental, you will develop, automate, personalize and optimize our email marketing. You will develop national and international campaigns (B2B/B2C) in close cooperation with our local and international marketeers. You will be building a marketing ecosystem that consists of campaigns that are as relevant as possible to our customers; trigger-based, 1:1, and at scale. You’ll have the customer journey in mind and know how to organize this in the most effective way. All of this on an international stage (covering 12 countries) with an keen eye for cross/upselling, increasing customer loyalty and increasing customer satisfaction.

Together with the marketing team you will start creating a campaign plan. You’ll take a good look at the needs of our organization, the market and our customers. Working closely with the team (particularly with local marketeers), the organization and by using your knowledge from previous campaigns, you’ll know how to successfully lead and deliver complex email campaigns. Because of your extensive expertise, you will have an advisory role towards your internal stakeholders and team members. You’ll inspire colleagues about the opportunities of new marketing technologies.

The Boels Family

With over 7,000 colleagues, a turnover of €1.4 billion and 750 depots in 18 countries, Boels Rental is Europe's second-largest company in the machine and tool rental industry. We have a history of growth; over the past 40 years Boels Rental has doubled its turnover every 5 years, and we’re not stopping yet! From B2B to B2C, from construction sites to energy parks, we operate in a market that in itself is sustainable because rental is the original sharing economy. Because Boels is a family business, we are passionate about preserving our environment for future generations, and that is why we are a front runner in making our fleet even more sustainable by investing in low emission and emission-free rental equipment.

Our values describe the way we work. First, we are proactive. We go that extra mile, we have a can-do-mentality - towards our customers and our colleagues. With that dedication we deliver the best results. In addition, we think and work as one. We share our ideas and have an agile way of working. Problems? We will solve them together!

You will work within the Marketing Department in the Marketing Excellence team, working from our HQ in Sittard. The department is result-oriented and creative. There is a lot of freedom to shape your own activities. As a result, there is a real entrepreneurial mindset and a high degree of ownership. In general, a ‘work hard, play hard, but have fun’ mentality applies.

Your profile

Analytical and flexible: that’s what you are, and that’s why you will fit right in with our team. In order to be the best email marketeer at Boels, you need to:

  • have a working and thinking ability at higher education level. Preferably, finished a marketing and/or communication study.
  • have experience with creating, executing and optimizing email campaigns in platforms like SalesForce MarketingCloud (or similar)
  • have experience with an agile way of working (Scrum, SAFE)
  • have extensive experience in email marketing / email automation / personalization
  • have a good command of the English language; both spoken and written

What we offer

If you come to strengthen our team as an email marketeer, you want to know what you will get in return. We like your capabilities and competencies, so this is what to expect from Boels:

  • A salary in line with your competencies and experience
  • 28 vacation days (and a possibility to buy max. 5 days extra)
  • Hybrid working
  • Travel allowance to Sittard and if you work partially from home, you will receive an adjusted allowance
  • An investment by Boels Rental in your personal development so your knowledge and skills will remain up to date
  • We offer a cycling purchase plan and company fitness partnerships
  • You will receive special Boels discounts on e.g. electronics, weekend trips, collective insurance, and rental of tools with a substantial employee discount!


Do you think you could take on the challenge of successfully expanding email marketing and personalization in an international B2B/B2C setting? Do you feel like an entrepreneur? Do you want to take email marketing to the next level? Then this vacancy as senior Email Marketeer is your next step in your career. Apply directly via the button. Do you still have questions? My name is Marielle Boer and I am happy to answer any of them via WhatsApp on +31628757591. Will we hear from you?

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